A Professional Website Built to Support Your Business From Day One

04Positioning

More Than a Basic Website

A basic website gives your business a place online. A Professional Website Foundation helps your business show up clearly, explain what you do, guide visitors toward action, and prepare for future growth.

STS combines business discovery, messaging, website structure, local search readiness, analytics, conversion tracking, launch support, and owner training into one complete website foundation.

What’s Included

• 01Business Discovery
• 02Website strategy
• 03Buyer-intent mapping
• 04Sitemap and page structure
• 05Up to 7 core pages
• 06Professional copywriting for included pages
• 07Responsive website design
• 08Contact and lead forms
• 09Local SEO foundation
• 10Technical SEO foundation
• 11Google Analytics 4 setup
• 12Google Search Console setup
• 13Google Tag Manager and conversion readiness
• 14Conversion event tracking
• 15Launch QA
• 16Production launch support
• 17Recorded owner training session
• 18Website hosted through STS using trusted third-party hosting and platform providers

07Explore in depth

Pages that expand this offering

Each page explains one part of the foundation and how it is determined during Business Discovery.

• 01Website DevelopmentSTS designs and deploys business websites as the implementation of a documented business specification, produced during Business Discovery — not as a design exercise.
• 02Business EmailBusiness email at your own domain is part of the technology foundation STS implements — configured, delivered, and documented alongside your domain and website.
• 03Domain Registration & DNSYour domain is the foundation every other service depends on. STS registers, configures, and documents domains and DNS so your website, email, and tools all resolve correctly.
• 04Google Business ProfileA correctly configured Google Business Profile is part of a professional online presence. STS sets it up so your business information is accurate and consistent with your website.
• 05Business DiscoveryBusiness Discovery is a guided conversation about your business, your customers, and your goals. It produces the documentation every implementation is built from.
• 06Business AutomationAutomation removes repetitive steps from how your business already operates. STS identifies those opportunities during Business Discovery and implements them deliberately.
• 07AI Business WebsitesPeople now find businesses through search engines and AI answer tools. An AI-ready website states plainly what the business does, who it serves, and where it works, in a structure those systems can read accurately.
• 08Lead Capture & Intake FormsA potential customer's details should not disappear into an inbox. STS designs the intake form, where the submission goes, and the follow-up step that happens next, so inquiries become a repeatable process.
• 09CRM Design & Workflow MappingSTS maps how work actually moves through your business — inquiry, response, quote, booking, follow-up — and then configures a CRM to match it, rather than reshaping the business around software.
• 10Website AuditsA structured review of an existing website: what it says, how it performs on a phone, whether search engines and AI systems can read it, and whether a visitor who wants to hire you can easily do so.

Implementation standards

Launch readiness, Search Console, and analytics

Launch readiness, Google Search Console setup, and analytics setup are handled as part of the STS website process when they are included in the approved website package. These resources explain what each one involves.

• Website Launch

  A professional website launch is more than pressing publish. Before a small business website goes live, STS reviews the site, checks key contact paths, confirms the production domain, and makes sure the website is ready for customers and search engines.

• Google Search Console Setup

  Google Search Console helps confirm that Google can discover, crawl, and understand a website. For small-business websites, it is an important launch step because it helps identify indexing issues, submit the sitemap, and review how the site appears in Google Search over time.

• Google Analytics Setup

  Google Analytics helps a business understand how people are using its website. For small businesses, analytics can show which pages people visit, where visitors come from, and whether customers are taking important actions like submitting a form or clicking to call.

09Common questions

Questions business owners ask first

01

How much does a small business website cost?

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The fixed-scope Starter Business Website is starting at $2,995. Larger website projects are quoted after Business Discovery because scope can vary by page count, content, forms, integrations, timeline, and customization. Discovery documents those needs before STS recommends the right path.

02

How long does it take to build a business website?

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Timelines are set once the scope is documented in Discovery. The larger variable is usually how quickly business information, content, and approvals come back, so the schedule is agreed with you as part of the blueprint rather than promised in advance.

03

Do I need to provide all of the website content?

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No. Most business owners do not have website content sitting ready, and being asked for it is a common reason projects stall. Discovery captures the information in conversation, and it is written up for your review and approval.

04

Can STS replace my existing website?

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Yes. Replacing an outdated site is common work. Discovery establishes what the current site does and does not do for the business, and anything worth keeping is carried forward deliberately rather than discarded by default.

05

Can my website capture customer information?

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Yes. STS designs the intake form around what you actually need to know before you can help a customer, and confirms that every submission reaches a defined destination with a defined next step.