01Digital Growth Service
Be found by customers already searching for what you do.
A Google Ads account, keyword strategy, ad copy, conversion tracking, and a launched campaign aligned to the pages on your website that actually convert.
02The problem
What this solves
A professional website that nobody visits cannot grow a business.
- 01A good website that almost nobody finds.
- 02Growth that depends entirely on word of mouth and referrals.
- 03Competitors appearing above the business in search results.
- 04Advertising tried before with no way to tell what it produced.
- 05New service areas the business wants to reach and cannot.
03How STS handles it
Campaigns built on research, launched with tracking in place
STS researches what your customers actually search for, builds the campaign around that intent, aligns it with the right pages on your site, and puts conversion tracking in place before it goes live.
04Business outcomes
What the business gets
- 01Qualified traffic
- 02More leads
- 03Better local visibility
- 04Measurable advertising
- 05Campaigns aligned with business goals
What’s included
- Google Ads account setup
- Campaign planning
- Keyword research
- Search intent research
- Ad copy creation
- Landing page alignment
- Conversion tracking
- Campaign launch
- Initial review
What’s not included
- Monthly campaign management
- Ongoing optimization
- Budget management
- Graphic design
- Landing page redesign
These are available separately, so the scope of this service stays clear.
Deliverables
- Live Google Ads campaign
- Keyword strategy
- Ad copy
- Conversion tracking
- Launch validation
05What happens next
How the work is carried out
Having a great website is only part of the equation. Google Ads helps put your business in front of people who are actively searching for the products and services you offer. The goal is to attract qualified leads and turn more searches into customers.
- 01
Business consultation
What you sell, to whom, and where.
- 02
Keyword research
The terms and intent behind real customer searches.
- 03
Campaign creation
Campaign structure, ad copy, and landing page alignment.
- 04
Tracking configuration
Conversions are wired up before launch.
- 05
Launch
The campaign goes live.
- 06
Initial performance review
First results are reviewed together.
What you provide
- Google Ads account access
- Advertising budget
- Business information
What STS is responsible for
- Campaign setup
- Technical configuration
- Quality assurance
- Initial launch support
06Why this is trustworthy
How STS works on this
No performance promises
STS never guarantees leads, clicks, or advertising results.
Your budget stays yours
Advertising spend is paid to Google from your own account.
Scope stated up front
Monthly management and ongoing optimization are separate work.
Tracking before launch
Conversions are measurable from the first day the campaign runs.
07Common questions
Common questions
- Is my advertising budget included in the Google Ads setup?
- No. Advertising spend is paid directly to Google from your own Google Ads account and is separate from the setup work. STS builds the campaign, the keyword strategy, the ad copy and the conversion tracking, then launches it.
- Do you manage the campaign after it launches?
- Campaign setup includes launch and an initial performance review. Monthly campaign management, ongoing optimization and budget management are not included and are available separately.
- How do I know whether the ads are working?
- Conversion tracking is configured before the campaign goes live, so results are measurable from the first day. Pairing the campaign with Google Analytics 4 shows what happens after the click, not just how many clicks were bought.
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08Related services
What usually comes next
Next step
Start with your business, then decide what to measure and grow.
Business Discovery establishes what your business needs before anything is configured, launched, or advertised.